The results of the annual national “Choice of the Year No. 1–2025” award have been announced in Kyrgyzstan. Based on independent voting by experts and consumers, products from Herbalife, the world’s No. 1 brand in weight management and healthy living*, received recognition in two categories.

The international “Choice of the Year” award is conducted using a multi-stage methodology that includes a sociological survey of the population, independent voting by an expert jury, and subsequent verification of results by an external auditing service. This approach ensures the objectivity and transparency of the outcomes.

“Despite economic turbulence, Herbalife remains confident in the market. The secret to our success lies in the company’s enduring philosophy. Our goal is not simply to sell a product to a client. Through a personalized approach, our nutrition consultants help clients achieve their personal results. It is this consumer choice that makes this award especially significant. And in Kyrgyzstan, we already have thousands of satisfied clients, forming a whole healthy lifestyle community,” noted Igor Goncharov, Head of Business Development for Herbalife in Kazakhstan and Kyrgyzstan.

In the “Weight Loss and Management Program No. 1–2025 in Kyrgyzstan” category, the winning program features the flagship products Herbalife Formula 1 Protein Shake and Formula 3 Protein Mix. The program helps reduce caloric intake, increase protein in the diet, and manage cravings for sweets, with visible results in as little as two weeks**.

In addition, the Herbalifeline Max product was recognized in the “Dietary Supplement for Supporting Cardiovascular Health, Vision, and Normal Brain Function No. 1–2025 in Kyrgyzstan” category.

“Herbalife places enormous emphasis on both expanding its product line and ensuring product quality. We adhere to a ‘clean label’ concept, which means using natural ingredients without artificial additives,” commented Kanybek Teltaev, Head of Business Support and Development for Herbalife in Kyrgyzstan.

The “Choice of the Year No. 1–2025” festival-competition in Kyrgyzstan holds international status. Its results annually serve as a benchmark for consumers when choosing goods and services in the market.

Herbalife products are available in over 95 countries worldwide. The company systematically invests in scientific research, innovative development, and multi-level quality control, ensuring a high level of trust among millions of customers globally. This latest victory in the “Choice of the Year” award holds particular significance during the company’s 45th anniversary, which Herbalife celebrated in 2025.

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* Source: Euromonitor International Limited; according to Consumer Health 2025, in the category of weight management and healthy living products; based on the aggregate % share of retail sales value attributed to global brand owners, data for 2024.

** 1) Based on a study conducted by the National Association of Dietitians and Nutritionists involving 30 participants (according to data from the clinic of the Scientific Research Institute of Nutrition, Russian Academy of Medical Sciences). Moscow, 2014.

2) All results are individual and may vary. It is recommended to use the Formula 1 Protein Shake and Formula 3 Protein Mix as part of a weight management or weight loss program that includes moderate calorie intake, a balanced diet, and regular physical activity.

3) Visible results were achieved by all study participants after 2 weeks under controlled clinical conditions.