On March 17, 2022, a workshop was held for members of the American Chamber of Commerce on the “Content Management: How to Use Storytelling in Business” within the project “Business promotion and entrepreneurship empowerment through dialogue” supported by the U.S. Embassy in Kyrgyzstan.
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The speaker was Azat Marat, a content manager, blogger and entrepreneur. He started as copywriting gigs for international companies and publications, including Vogue magazine, fashion brand Calvin Klein, and automobile giant Mercedes-Benz. Eventually he grew into a content manager which propelled him to work with the biggest players in the luxury and premium sectors like Versace, Mugler and Clinique. Today Azat runs a media agency OKNO, tells personal stories on his blog and develops content strategies for clients from Central Asia and Europe.
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During the training, participants learned how to create content to improve the strategy for business, studied international cases on content management, learned about the principles of building a brand image on social networks (positioning, role definition, visualization, content) and received answers to many questions.
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Chamber would like to thank the speaker for the useful training, as well as the participants for their participation and interesting questions!