On the first day of the B5+1 Forum in Bishkek, Altynai Asanova, Executive Director of the AmCham Kyrgyz Republic, participated in the panel discussion “Sectoral Session II: B5+1 Tourism Regional Business Agenda.”

In her remarks, Altynai Asanova noted that for international and U.S. businesses, investment decisions in tourism are driven not so much by the destination’s potential as by the predictability of the business environment, clear and transparent rules, and the scale of the market.

Among the key factors critical to increasing investment, she highlighted:
— regulatory stability and the protection of investors’ rights;
— simplification of procedures and reduction of administrative barriers;
— positioning Central Asia as a single regional market for tourism and investment projects.

Ms. Asanova also emphasized the role of the B5+1 format and the AmCham network as practical platforms for consolidating the voice of the business community and advancing regional initiatives aimed at enhancing the investment attractiveness of Central Asia’s tourism sector.

Today, tourism is one of the most dynamically developing sectors of Central Asia’s economy, particularly in the post-pandemic period. Local and regional tour operators are actively developing new tourism products, and the sector holds significant potential for further sustainable growth.