{"id":26286,"date":"2022-03-23T10:18:31","date_gmt":"2022-03-23T04:18:31","guid":{"rendered":"https:\/\/www.amcham.kg\/amchamnews\/vorkshop-dlja-chlenov-palaty-na-temu-kontent-menedzhment-kak-ispolzovat-storitelling-v-biznese\/"},"modified":"2022-03-23T10:23:07","modified_gmt":"2022-03-23T04:23:07","slug":"vorkshop-dlja-chlenov-palaty-na-temu-kontent-menedzhment-kak-ispolzovat-storitelling-v-biznese","status":"publish","type":"amchamnews","link":"https:\/\/www.amcham.kg\/en\/amchamnews\/vorkshop-dlja-chlenov-palaty-na-temu-kontent-menedzhment-kak-ispolzovat-storitelling-v-biznese\/","title":{"rendered":"The Workshop for Members of the American Chamber of Commerce on the “Content Management: How to Use Storytelling in Business”"},"content":{"rendered":"

On March 17, 2022, a workshop was held for members of the American Chamber of Commerce on the “Content Management: How to Use Storytelling in Business” within the project \u201cBusiness promotion and entrepreneurship empowerment through dialogue\u201d supported by the U.S. Embassy in Kyrgyzstan.
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\nThe speaker was Azat Marat, a content manager, blogger and entrepreneur. He started as copywriting gigs for international companies and publications, including Vogue magazine, fashion brand Calvin Klein, and automobile giant Mercedes-Benz. Eventually he grew into a content manager which propelled him to work with the biggest players in the luxury and premium sectors like Versace, Mugler and Clinique. Today Azat runs a media agency OKNO, tells personal stories on his blog and develops content strategies for clients from Central Asia and Europe.
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\nDuring the training, participants learned how to create content to improve the strategy for business, studied international cases on content management, learned about the principles of building a brand image on social networks (positioning, role definition, visualization, content) and received answers to many questions.
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\nChamber would like to thank the speaker for the useful training, as well as the participants for their participation and interesting questions!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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